Keyword research and strategy
We find the searches that actually drive revenue. Short-tail, long-tail and competitor terms, mapped to buying intent. Negative keywords added from day one to protect your budget.
Google Ads that drive leads and sales, not just clicks
Anyone can set up a Google Ads campaign. The hard part is making it profitable. We manage campaigns with one focus: turning your ad budget into qualified leads and real sales. Search, Shopping, Performance Max and YouTube, built on clean conversion tracking and disciplined optimization.
Flat monthly fee, no % of ad spend
Conversion tracking setup included
Month to month, no lock-in
Free auditof your current Google Ads account before we recommend anything
Why Google Ads management matters
Google Ads without management is just money leaving your account
Here is the uncomfortable truth about Google Ads: left alone, it will spend your entire budget on the wrong people. Cheap clicks that never convert. Searches for "free advice" or job openings. Your competitors' brand names. Google does not care where your money goes unless someone is actively steering it.
And the foundation of all steering is conversion tracking. Without clean tracking, every optimization decision is guesswork [citation:1]. You bid harder on keywords that look good but never close, and cheaper on the ones that actually drive revenue. More than half the accounts we audit have some kind of tracking break [citation:1]. Every serious engagement starts with a tracking QA pass before a single bid gets changed.
Search AdsShoppingPerformance MaxYouTubeRemarketingConversion tracking
What we do
Six things we handle in every Google Ads engagement
Conversion tracking setup
Clean tracking is the foundation. We set up GA4 integration, form and call tracking, ecommerce revenue tracking and offline conversion imports so every optimization is based on real data [citation:1].
Campaign structure and build
Search, Shopping, Performance Max, Display, YouTube and remarketing. The right mix for your business type, built with logical campaign and ad group structure that steers budget to what works.
Ad copy and extensions
Ad copy that speaks to search intent and drives clicks from the right people. Sitelinks, callouts, structured snippets and call extensions that take up more space and improve click-through.
Bid and budget management
Smart bidding strategies tied to your conversion goals. Budget pacing so you never overspend. Weekly optimization of bids, audiences, negative keywords and ad performance.
Transparent reporting
You see exactly what you spent and what it produced. Cost per lead, cost per acquisition, return on ad spend. No vanity metrics dressed up as success [citation:13].
Engagement models
Google Ads management scoped to your account size
Every engagement starts with a free audit of your current account or a strategy call if you are starting fresh. We tell you honestly what budget makes sense before you commit to anything.
| Starter | Growth | Scale | |
|---|---|---|---|
| Best for | Small businesses testing Google Ads | Businesses scaling what works | Established accounts with larger budgets |
| Ad spend range | Up to $2,000/month | Up to $8,000/month | Above $8,000/month |
| Campaign types | Search only | Search, Shopping, Performance Max | Full mix including YouTube |
| Conversion tracking | Basic setup | Full setup with GA4 | Server-side and offline imports |
| Optimization | Weekly | Weekly with creative refresh | Daily monitoring, weekly experiments |
| Reporting | Monthly report | Monthly with strategy call | Detailed dashboard plus weekly call |
Every engagement includes
What you get when we manage your Google Ads
Free Google Ads account audit
Conversion tracking QA and setup
Keyword research and negative keyword lists
Campaign build and launch
Ad copy and extension creation
Bid strategy and budget pacing
Weekly optimization and search term pruning
Landing page alignment and recommendations
Transparent performance reporting
Month-to-month, no lock-in
Why management matters
Set it and forget it, or manage it like a channel?
| DIY Google Ads | Cheap freelancer | Webzelia management | |
|---|---|---|---|
| Conversion tracking | Often broken or missing | Basic pixel only | Full setup with QA |
| Negative keywords | Not managed | Rarely updated | Actively pruned weekly |
| Bid strategy | Manual or default | Set and forgotten | Tied to conversion goals |
| Budget protection | None | Minimal | Daily pacing and oversight |
| Reporting | Confusing Google interface | Inconsistent | Clear CPA and ROAS reporting |
Who we help
Google Ads for businesses that need measurable results
Ecommerce brands
Online stores that need Shopping and Performance Max campaigns to drive product sales and recover abandoned carts.
Service businesses
Local and national service providers that need Search campaigns to capture high-intent enquiries and phone calls.
B2B companies
Businesses with longer sales cycles that need lead generation campaigns with offline conversion tracking to close the loop.
Existing accounts that underperform
Businesses already running Google Ads but seeing high costs, low quality leads or unclear reporting.
Campaign results
Google Ads campaigns that paid for themselves
Professional services
Askari and Co
Search campaigns that delivered qualified legal enquiries at a cost per lead well below the industry average.
Ecommerce Google Ads
Daana Organics
Shopping and Performance Max campaigns that drove sales while maintaining profitable return on ad spend.
B2B SaaS
Litmus Analytics
Lead generation campaigns with offline conversion tracking that connected demo requests back to real pipeline.
How it works
From audit to profitable campaigns in four steps
Free account audit
We review your current campaigns, conversion tracking, keyword targeting and creative. If starting fresh, we discuss your offer, buyers and goals. You get an honest assessment, not a sales pitch.
Tracking and strategy
Conversion tracking QA and setup comes first, because optimization without clean data is guesswork [citation:1]. Then we define campaign structure, keyword strategy and bid approach.
Launch and optimize
Campaigns go live. We watch data daily in the early phase, pruning negative keywords, testing ad copy and refining audiences. Budget moves toward what works.
Scale and report
Once we have stable performance, we scale spend carefully. You get clear reports showing cost per acquisition, return on ad spend and lead quality, with recommendations for the next cycle.
Client reviews
What clients say about working with us
They found tracking problems we did not even know existed. Once the data was clean, the optimizations actually made sense. Cost per lead dropped within a month.
Ahmed BilalOperations Lead, Litmus Analytics
Our previous agency charged a percentage of spend, which meant they had no incentive to lower our costs. The flat fee changed the entire relationship. We finally felt like they were on our side.
Mudassar AskariPartner, Askari and Co
The reports are simple. I know exactly what I spent and how many leads I got. No confusion, no vanity metrics. That transparency is rare.
Sana RiazFounder, Daana Organics
Common questions
Google Ads management questions, answered
What is Google Ads management?
Google Ads management is the ongoing work of building, monitoring and optimizing paid search campaigns. It includes keyword research, ad copywriting, bid management, conversion tracking, negative keyword pruning and landing page alignment. The goal is to spend your ad budget efficiently and generate the highest possible return.
How much does Google Ads management cost?
Management fees vary by agency and account complexity. Our plans start at a flat monthly fee with no percentage of ad spend markup. Ad spend is paid directly to Google and is separate from the management fee. We will recommend a plan after reviewing your account and goals [citation:16].
How much should I spend on Google Ads?
It depends on your industry, competition and target cost per lead. As a general rule, your budget needs to generate enough conversions for the algorithm to learn, usually at least 30 per month. We will tell you honestly if your target CPA is not achievable at the budget you have in mind [citation:16].
How long before Google Ads produces results?
Google Ads is immediate. Campaigns can be live within days and start generating clicks and leads right away. However, the first two to four weeks are a learning phase. Stable, efficient performance emerges after that initial optimization cycle [citation:4].
Do you charge a percentage of ad spend?
No. We charge a flat monthly management fee. Your ad budget goes directly to Google, and our income does not increase when your spend does. This keeps our incentives aligned with your results, not your budget size [citation:16].
What types of Google Ads campaigns do you manage?
We manage Search, Shopping, Performance Max, Display, YouTube and remarketing campaigns. The right mix depends on your business type. Ecommerce brands typically need Shopping and Performance Max. Service businesses usually need Search and remarketing [citation:15].
Can you fix an existing Google Ads account?
Yes. Most of the accounts we take on are ones that someone else built. We audit structure, negative keywords, conversion tracking and landing pages first. Rebuilding a well-structured account loses its learning history, so we only recommend a full rebuild when necessary [citation:16].
Is there a minimum contract?
No. Our engagements run month to month. We believe results keep clients, not contracts. You can pause, upgrade or stop when your needs change. Your account, data and conversion history stay yours from day one [citation:16].
Get in touch
Tell us about your advertising goals
Fill out the form or reach us directly. We read every message ourselves and reply within one business day, usually with a free audit of your current Google Ads account or a strategy recommendation.
Studio
Suite 4, Services WorldwidePhone and WhatsApp
+92 335 5910895Hours
Open every day, all weekGet your free Google Ads audit
No obligation, just an honest look at what your current campaigns are doing and what they could do.Stop letting Google spend your budget without direction
Tell us about your offer and your goals. We will send an honest Google Ads audit within one business day, showing where budget is being wasted and where the opportunity is.
