Creator-led ad creative
We source and direct creators whose content feels like a recommendation, not an ad. Whitelisted creator ads consistently outperform branded creative on click-through and cost per acquisition.
Paid social advertising that turns scrolling into buying
Anyone can boost a post. We build paid social campaigns that actually move revenue: creator-led creative that earns attention, precise targeting that finds your buyers, and a full-funnel structure that turns interest into action. Facebook, Instagram, LinkedIn and beyond.
Creator-led creative
Full-funnel strategy
Transparent reporting
Free auditof your current ad account before we recommend a budget
Why paid social
Your customers are on social media. Are you reaching them the right way?
Paid social is not about impressions. It is about interrupting the right person at the right moment with something that feels worth stopping for. The brands winning today are not the ones shouting the loudest. They are the ones with creative that feels native to the feed, targeting that respects the buyer's time, and a funnel that knows the difference between curiosity and intent.
We have seen creator-whitelisted ads deliver double-digit ROAS and cut acquisition costs dramatically compared to traditional branded creative. The playbook is not complicated. It is just disciplined: test creative, listen to the data, and scale what works. We do that every week.
MetaInstagramLinkedInCreator contentRetargetingConversion tracking
What we do
Six things we manage in every paid social campaign
Precise audience targeting
Lookalike audiences, interest-based segments, list-based targeting for B2B, and geographic precision. We find the people who are actually likely to buy.
Full-funnel campaign structure
Top-of-funnel awareness, mid-funnel consideration, and bottom-funnel retargeting working together. Each stage has a different message, creative format and success metric.
Continuous creative testing
New creative sets every two to three weeks. We pause underperformers quickly and reallocate budget to what is working, so ad fatigue never eats your results.
Ecommerce and lead generation
Whether you sell products or services, we build campaigns around the actions that matter: purchases, signups, demo requests or qualified lead forms.
Transparent performance reporting
You see exactly what you spent and what it produced. Cost per acquisition, return on ad spend, lead quality. No vanity metrics dressed up as success.
Engagement models
Paid social management scoped to your goals
Every engagement starts with a free audit of your existing ad account or a strategy call if you are starting fresh. We tell you honestly what budget makes sense before you commit to anything.
| Campaign launch | Growth management | Full-funnel partnership | |
|---|---|---|---|
| Best for | Testing paid social | Scaling what works | Maximizing revenue across channels |
| Platforms | One platform (Meta or LinkedIn) | Two platforms | All relevant platforms |
| Creative strategy | Branded ads | Branded plus creator ads | Creator-led with ongoing sourcing |
| Creative testing | Initial test set | New sets every 3 weeks | Continuous testing and refresh |
| Retargeting | Basic | Full-funnel sequences | Cross-platform retargeting |
| Reporting and optimization | Bi-weekly report | Weekly optimization | Weekly plus strategic guidance |
Every engagement includes
What you get when we run your paid social
Free ad account audit
Platform and audience strategy
Ad copy and creative direction
Creator sourcing and briefing
Pixel and conversion tracking setup
Campaign build and launch
Weekly optimization and budget management
Landing page alignment
Retargeting sequence setup
Performance reporting you can understand
Why it matters
Boosting posts, or building a paid social engine?
| Boosting posts | Freelancer running ads | Webzelia paid social | |
|---|---|---|---|
| Creative | Whatever you already posted | Basic branded images | Creator-led content built to convert |
| Targeting | Broad and wasteful | Rarely optimized | Precise and continuously refined |
| Testing | None | Occasional | Systematic creative testing cycles |
| Funnel | One message for everyone | Usually top-of-funnel only | Full-funnel from awareness to retargeting |
| Reporting | Basic reach and impressions | Inconsistent | CPA, ROAS and lead quality |
Who we help
Paid social campaigns for businesses that need real results
Ecommerce brands
Product campaigns, retargeting sequences and creator content that drive purchases and cut reliance on discounts.
B2B companies
LinkedIn and Meta lead generation with list-based targeting, content that qualifies, and cost per lead you can measure.
Local and service businesses
Geo-targeted campaigns that fill your pipeline with enquiries from people who are actually nearby and ready to buy.
Brands testing paid social
Companies that have never run ads before and want a structured, honest way to find out if it works for them.
Campaign results
Paid social that pays for itself
B2B lead generation
Askari and Co
LinkedIn and Meta campaigns that delivered qualified legal enquiries at a cost per lead well below industry average.
Ecommerce paid social
Daana Organics
Creator-led Instagram campaigns that lifted revenue while keeping return on ad spend firmly in profitable territory.
B2B SaaS
Litmus Analytics
Meta campaigns built around problem-aware creative that generated demo requests from the right buyer profiles.
How it works
From audit to profitable campaigns in four steps
Free ad account audit
We review your current campaigns, audience setup, creative performance and conversion tracking. If you are starting fresh, we discuss your offer, buyers and goals. You get an honest assessment, not a sales pitch.
Strategy and creative planning
We define your funnel stages, audience segments and creative approach. Creator sourcing begins here if relevant. Every campaign has a clear success metric before we spend a rupee.
Launch and optimize
Campaigns go live. We watch data daily in the early phase, testing creative variations, refining audiences and cutting what does not work. Budget moves toward the winners.
Scale and report
Once we have stable performance, we scale spend carefully. You get clear reports showing cost per acquisition, return on ad spend and lead quality, with recommendations for the next cycle.
Client reviews
What clients say about working with us
They cut our cost per lead in half within the first month. More importantly, the leads were actually qualified. That changed how we thought about paid social.
Ahmed BilalOperations Lead, Litmus Analytics
The creator content they produced for our campaigns felt genuinely native. Our engagement rates went up and the ads stopped feeling like ads. That is the difference.
Mudassar AskariPartner, Askari and Co
We had run ads before with mediocre results. Webzelia restructured everything from scratch and the difference was clear in the first two weeks. Honest reporting, no nonsense.
Sana RiazFounder, Daana Organics
Common questions
Paid social advertising questions, answered
Which platforms do you run paid social ads on?
We manage campaigns on Facebook, Instagram, LinkedIn and occasionally TikTok and YouTube, depending on where your buyers actually spend time. For B2B, LinkedIn and Meta often work together. For ecommerce, Meta and TikTok usually lead.
How much should I spend on paid social ads?
It depends on your industry, offer and goals. We typically recommend starting with a test budget that allows for meaningful data, then scaling what works. After a free audit, we tell you honestly what budget makes sense for your situation.
How long before paid social campaigns produce results?
Campaigns start generating traffic and leads within days of launch. The first two to four weeks are a learning and optimization phase. Stable, efficient performance usually emerges after that initial testing cycle.
What makes creator-led ads different from regular ads?
Creator-led content feels native to the feed, so it earns more trust and gets more engagement. In our campaigns, creator-whitelisted ads have delivered significantly higher click-through rates and lower costs than traditional branded ads.
Do you handle ad creative, or just targeting?
We handle both. Strategy, audience targeting, ad copy, creative direction, creator sourcing and landing page alignment are all part of the service. You do not need a separate designer or copywriter.
Can you work with our existing ad account?
Yes. We audit your current account, identify what is working and what is wasting budget, and build from there. We are happy to take over an existing account or start fresh, whichever makes more sense.
How do you measure paid social success?
We track cost per lead or cost per acquisition, return on ad spend, and the quality of leads or sales, not just clicks and impressions. You get clear reports showing what your money actually produced.
What is a good ROAS for paid social?
It varies by industry and margin. Many ecommerce brands target 3x to 5x ROAS, while B2B often measures cost per qualified lead instead. We set realistic targets based on your numbers, not generic benchmarks.
Get in touch
Tell us about your advertising goals
Fill out the form or reach us directly. We read every message ourselves and reply within one business day, usually with a free audit of your current ad account or a strategy recommendation.
Studio
Suite 4, Services WorldwidePhone and WhatsApp
+92 335 5910895Hours
Open every day, all weekGet your free ad audit
No obligation, just an honest look at what your current ads are doing and what they could do.Stop boosting posts and hoping for the best
Tell us about your offer and your goals. We will send an honest ad account audit within one business day, showing where budget is being wasted and where the opportunity is.
